Home » Tutte le news

Yes to the mobility to gain efficiency

14 Maggio 2014, Tratto dal sito web Computerworld.com

In the last few years Italian companies increased their investments in mobility projects and they will enjoy more competitive advantages if they will think to the whole processes in “mobile key”.

The mobility can be useful for Italian companies to regain efficiency and effectiveness in business processes. This is what emerges from the research realized by Mobile Enterprise Observatory of Politecnico di Milano, regarding 200 Italian CIOs of big enterprises. “The investments in mobility projects became a priority in the last three years”, explains Christian Mondini, Mobile Enterprise Observatory Manager of the Politecnico Management School in Milan. “While the 37 % of the respondents, in 2012, suggested the Enterprise Mobility as a priority and the following year for the 50% of the sample companies mobile projects had a high or medium-high priority, in 2014 the mobility has become an absolute priority for the 66% of CIO interviewed.  

Despite of this trend, in contrast with the economic environment of the last years, many people still think that the competitive advantages associated to mobility projects of the short term are more important than that of the long term. This takes to the introduction of mobility business projects with the aim to improve specific activities, without bringing more extended and strategic changes to the company organization. Smartphone and new tablet have become useful devices for big Italian companies. The 68% of the interviewed CIOs states that in their company people use  smartphone and the 57% use also tablets. The spread of other types of mobile devices, like ultra books or big smartphones, named “phablets”, is less capillary. Most of tablet users are satisfied with their choice. Who still not use tablets, think that they will use them in the future; only one in 10 CIOs will not adopt this type of device in its organization.

Even if the number of analyzed companies that allows employees to use their own mobile devices for business purposes is duplicated, the BYOD is still in the early stages of evolution. Compared to 2012, the percentage of CIOs who allow employees to use their mobile devices has more than doubled (45 % in 2013 , compared with 20 % the previous year ), while it has reduced the percentage of those who do not have this option even in the future. At the moment, howeve, only a small number of employees (less than 25 %) is allowed to use their personal device to perform work activities.

When this possibility is denied, the reasons can be traced back to fears related to data security (59%) and greater management complexity (52 %). the perception that this strategy does not bring significant benefits for the employees is still widespread (30 %). Often there is always a clear governance of the BYOD phenomenon. In most cases unique policies have not been defined to regulate the personal devices use.

Focus on the most appropriate business app

The enterprise mobility world is composed not only by mobile devices. We must not forget the importance of specific business app suited to simplify, automate and make more efficient and effective activities of mobile workers, developed to meet the needs of the business or individual ad hoc.

According to the Observatory, the most popular business mobile apps can be classified into four categories:

  • Sales Force Automation app, designed to support specific sales processes and merchandising.
  • Field Force / Work Force Automation app is useful to manage specific business processes in the field, such as business support and maintenance.
  • Office Practice Automation app to support specific administrative processes, sometimes already on the corporate intranet ( for example compiling expense reports or requests permission )
  • Personal Productivity app (informative nature, or personal productivity) to visualize, from the company intranet, the existing information (such as dashboards and reporting applications and solutions for the communication to employees) or to support individual productivity features, such as computers word processor, spreadsheet, solutions for taking notes during meetings.

The research of 2013 shows that CIOs are well aware of the importance of these solutions. Only 4% of the sample does not use app business and has no intention of using them in the future. 35% of CIOs has already introduced instead, while 61 % plan to introduce them. The mobile business app of Sales Force Automation ( in 59% of cases) and Field Force Automation ( 41%) are the most used by companies. Maintainers and installers use them more than other professional figures.