September 2, 2014, from Data Collection Editorial Home
Thanks to the catalog digitalization, Giochi Preziosi has saved almost 40 000 euros during the year on stamp costs and on costs related to cd production.
The product catalogs represent a fundamental component of Giochi Preziosi marketing, in fact they show the complete offer to customers, partners and international resellers. The editorial and stamp processes require, however, a lot of time and they have a really significant impact in terms of costs and resources. Besides, including updated product information is not always possible at the moment of stamp, because some products have to be finalized. In order to reduce costs and modify catalogs also after their publication, the Giochi Preziosi management decided to start with an innovative strategy to digitalize catalogs.
Does the crisis decrease the consumptions? Not the online ones. A company in Santa Maria di Sala decided to focus on e-commerce: in few months it quadrupled the turnover and duplicated the number of dependents.
